Chris Allen - ClearTrace

The brief

ClearTrace are the UK’s leader of medical cleaning, their old site wasn’t that of a market leader, and this needed to change.

They wanted to showcase the methods they use for medical cleaning and how thorough they are, as well as highlighting ways in which they can inform the amount of hospitals, institutes and healthcare facilities they work in.

My solution

I wireframed and designed a full site that leads for strong call to actions to improve conversions, this includes adding data capture forms in the home hero section.

I rebranded the logo and ran this theme throughout the site, to build up the brand.

I saw the key areas or questions a customer will ask to be, What do you clean? so broke the site into the different types or environments in which they cleaned, as well as Where do you clean? as this would need to be a mobile cleaning service, they would want to know if they can clean at their location, I found a way of representing a vast amount of locations in the UK, as well as which type of cleaning they required, per site.

View Project

View The ClearTrace Website

My work

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The Sourdough Pizza Company

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Lisa Aldersley

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Alexena Cayless
Alexena Cayless

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